Going to be all about that price point since no halo product.
It's hard to blame them...they can push out great performance in the top end of the mid-range/enthusiast bracket with great yields (and great margins!!) with those small dies...
They are letting TSMC ramp either 7nm refined fuether or 7nm+ for their large die.
I have a pair of VIIs and I'm excited. Wish the 12 core was coming in at $400on the CPU side but since it should wipe the floor with the "new" 9900k version 50000 it's hard to blame them.
We all want "cheap" parts but AMD needs to continue to fill their R&D coffers so we aren't back to a 1 horse race in 5 years. If they deliver what they are claiming, they deserve every penny of that $499.
Hopefully they pull another RX480...
Looks they're not releasing a 16 core Ryzen, and no Theadripper?