I think people here are taking the article too seriously. I took it as tongue-in-cheek and thought it was funny.
Especially the thermal paste part where the comments are exactly as he described...everyone has their own method and they're not afraid to tell you.
I read it as someone from a website with extreme console bias trying to build his first computer and just scouring website forums. No one has ever tried to tell me any method works better than the other for TIM, although I associate with reasonable people who have greater things to worry about in life.