I know they are I'm 98% a PC gamer and willing to spend more on my PC. I have Adobe CS and lots of other applicatios installed but 95% of the time its being used for games. The [H} crowd isn't the target demographic for this or any console really.
I see it for a couple of different groups the enthusiast console gamer who has a nice TV and maybe surround sound and just wants to sit on his couch with his xbox buddies and play games. A couple of old friends of mine are like that; computer programmer/DBA and just doesn't want to mess with a PC since they are on one all day
Another group is the home theater guy who likes some gaming, then its an UBRD player with HDR, media hub and the occasional game for him or the kids.
For either of those groups a $500 expenditure is not a big deal.
One draw for me is that if I feel like playing Ori/Forza or something else I don't have to go in the "kids" room I can just stream it to my PC. The addition of play anywhere games is nice as well.
All of those scenarios could be served by a $249 Xbox One S - half the price. Play the same games, and same niche UHD blurays. And have $249 left over to buy a PS4.
Nobody including Microsoft has been able to make a compelling case why the X is worth paying double, other than paper specs.