Zarathustra[H]
Extremely [H]
- Joined
- Oct 29, 2000
- Messages
- 38,866
They aren't beholden to you anymore in the age of social media.
One might even argue, that in the Apple age of dictatorial control of the message, the media are enemies, not friends of the marketing department.
Without the media, the marketing department gets to fully control the message, at the expense of the customers who are then less able to make informed decisions.