Yeah, not sure... I haven't seen a "deal" on a graphics card now for 6 months. Retailers have categorically priced their cards according to the market at this point, which is 20-40% above MSRP (now actually meaning as "Marketing Suggested Retail Price") depending on the model. The closest are the FE versions which you can find if you are prepared to set up alerts and jump at a gnat's whisker before scalpers get in.
Have you been reading posts in the buying/selling section?
I've offered new videocards for $10 under it's MSRP twice within the past 6 months.