kamikazi
[H]ard|Gawd
- Joined
- Jan 19, 2006
- Messages
- 1,612
Nvidia allegedly halting RTX 3000 production this October to keep prices as high as possible until 1H22
A friend sent me this link and I didn't find it here by searching. Could be complete rumor, but given nVidia's reputation, who knows.
A friend sent me this link and I didn't find it here by searching. Could be complete rumor, but given nVidia's reputation, who knows.
Supply for the higher-end Ampere cards is still quite flimsy due to ongoing shortages and the increasing prices from the last few months are clearly reflecting that, yet Nvidia apparently managed to secure enough production from Samsung to hit projected sale targets for Q4 2021. Halting the supply this early could prevent a price crash occurring in Q2 2022, so Tom's sources allege that Nvidia’s goal is to artificially keep “fake MSRP” prices as high as possible until it launches refreshed or next gen GPUs with similar pricing schemes, making these inflated prices the new norm.
As per one of Tom’s sources, “at this point, it is more important to find a way to keep SUPER refresh prices as high as possible next year than it is to make extra money meeting demand this quarter.” These new refreshes are supposed to come with at least 12 GB VRAM to make them more appealing for gamers. Other sources report that Nvidia will significantly reduce shipments in Q4 and they are suggesting that this is an intentional decision. This has nothing to do with hoarding or wafer pricing disputes with Samsung, apparently. And gamers are supposed to swallow the inflated prices, even though AMD and Intel may have better value propositions, but still not backed by satisfactory supplies.