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Apple is holding an education-focused event on Tuesday, where it is expected to debut new low-cost iPad models that could be priced as low as $259, $70 cheaper than the current 9.7-inch iPad. New software for the classroom will also be introduced in an effort to recapture the interest of schools and teachers.
Steve Jobs made schools a priority for Apple early in its life. But as the company has driven toward mass-market and higher-margin products in recent years, Google and Microsoft have had success breaking into classrooms with inexpensive laptops and tablets. Last year, the global educational technology market generated $17.7 billion in revenue, according to research firm Frost & Sullivan.
Steve Jobs made schools a priority for Apple early in its life. But as the company has driven toward mass-market and higher-margin products in recent years, Google and Microsoft have had success breaking into classrooms with inexpensive laptops and tablets. Last year, the global educational technology market generated $17.7 billion in revenue, according to research firm Frost & Sullivan.