Zion Halcyon
2[H]4U
- Joined
- Dec 28, 2007
- Messages
- 2,105
More WCCF rumors, so usual grain of salt caveat, but I think they buried the lead:
Frankly, in the given context, it almost reads like Vega is due to underperform as well, so they are going to aim to bring HBM2 to midrange cards.
We may indeed not see a top end competitor for AMD until Navi.
AMD’s Waterdrop Strategy Paying Off
These actions had a direct effect on getting the company back in the game. As a newly appointed head of the RTG Raja Koduri quickly began drafting a new strategy and amassing talent. Polaris was the first graphics product born out of a new strategy adopted by the Radeon Technologies Group called Waterdrop.
The idea was to come back to the market with a product whose the sole purpose of was regaining lost market share as quickly as possible. To do that Raja had to come up with a product that the vast majority of PC gamers would want to buy and, most importantly, can afford. This meant breaking away from the historical trend that both AMD & Nvidia followed of launching the fastest and most powerful product in the lineup first and following up with more mid-range and mainstream options later.
...
The Radeon Technologies Group’s plan is to introduce HBM2 technology with the upcoming VEGA graphics architecture across more market segments compared to where the first generation of the technology currently exists. Which is confined only to the highest end segment of the market. If everything goes according to plan VEGA will be the first architecture to bring High Bandwidth Memory technology to more affordable products further down the stack.
Read more: AMD Takes Graphics Share From Nvidia For The Fourth Consecutive Quarter
These actions had a direct effect on getting the company back in the game. As a newly appointed head of the RTG Raja Koduri quickly began drafting a new strategy and amassing talent. Polaris was the first graphics product born out of a new strategy adopted by the Radeon Technologies Group called Waterdrop.
The idea was to come back to the market with a product whose the sole purpose of was regaining lost market share as quickly as possible. To do that Raja had to come up with a product that the vast majority of PC gamers would want to buy and, most importantly, can afford. This meant breaking away from the historical trend that both AMD & Nvidia followed of launching the fastest and most powerful product in the lineup first and following up with more mid-range and mainstream options later.
...
The Radeon Technologies Group’s plan is to introduce HBM2 technology with the upcoming VEGA graphics architecture across more market segments compared to where the first generation of the technology currently exists. Which is confined only to the highest end segment of the market. If everything goes according to plan VEGA will be the first architecture to bring High Bandwidth Memory technology to more affordable products further down the stack.
Read more: AMD Takes Graphics Share From Nvidia For The Fourth Consecutive Quarter
Frankly, in the given context, it almost reads like Vega is due to underperform as well, so they are going to aim to bring HBM2 to midrange cards.
We may indeed not see a top end competitor for AMD until Navi.