I'm sort of holding out, mostly for reasons of not being in a rush at all, as I'm upgrading primarily in anticipation of BF4. I figure it may be worth waiting to see if any faster or larger memory versions are released. I'm looking to go SLI so I'd like a cooler similar to the reference so the hot air is exhausted out the back. Is that likely? Maybe I should just grab 2 reference cards? Are there any details out on coming non-reference cards?