Damn it, I thought this announcement said that Uber drivers were going to guide passengers to their cars with BACON. Now I'm hungry. Nothing would lure you into a stranger's vehicle faster than bacon. That’s why today, we’re excited to unveil Uber Beacon, a device that goes on a driver’s windshield and uses color-pairing technology to help drivers and riders more quickly connect at night, particularly at crowded venues. With this technology, riders can personalize their pickup by selecting from an endless number of colors for the Beacon to glow on their driver’s vehicle. And it’s instantly recognizable with the same design as the rider app icon.