Ever wonder what your data is worth to Facebook? A new article from Time shows that the average revenue per user in 2017 was $20.21, with users in Canada and the U.S worth even more because of the size of the market. They get this profit by selling insights based on how we use Facebook, and then serve it up to marketers to strategically place ads.
There you have it. The value of your privacy is $20. A bit ho-hum when you think of it as $20, but when you add that to the fact that Facebook had 2.2 billion monthly users in Q4 2017, it becomes insane.
The sheer amount of data Facebook collects on its users is impressive. In 2016, the Washington Post identified 98 data points the site uses to target ads, including age, gender, school, square footage of home, relationship status, political leaning, where someone shops, if they like the Olympics and whether they own a motorcycle.
There you have it. The value of your privacy is $20. A bit ho-hum when you think of it as $20, but when you add that to the fact that Facebook had 2.2 billion monthly users in Q4 2017, it becomes insane.
The sheer amount of data Facebook collects on its users is impressive. In 2016, the Washington Post identified 98 data points the site uses to target ads, including age, gender, school, square footage of home, relationship status, political leaning, where someone shops, if they like the Olympics and whether they own a motorcycle.