Sony Pulls Plug on OLED TV in Japan

Discussion in 'HardForum Tech News' started by HardOCP News, Feb 16, 2010.

  1. HardOCP News

    HardOCP News [H] News

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    According to Reuters, Sony has pulled the plug on OLED TVs citing sluggish demand for the super small, super thin TVs.

     
  2. Azhar

    Azhar Fixing stupid since 1972

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    Well gee, Sony. $2,222 for a 11" screen and the demand's sluggish. How can it be?!
     
  3. m0deth

    m0deth Limp Gawd

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    Of course now they will cite this as reason to cut their R&D budget for actually making them cheaper....

    I love megacorps that fail to realize THEY need to PAY for research on new products....and not every single step forward in that is an instantly profitable situation. The sad part is...SONY actually has oodles of cash to throw at this problem and very well could make it cheaper in 2 years time...but we learned how much incentive they feel they have in operating as such. Blu-ray is a teetering technology as far as adoption due to the rampant consumer raping that took place, and the absolute failure to market it properly.
     
  4. zoobaby

    zoobaby [H]ardness Supreme

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    OLED displays have been sitting in the R&D lab for a while. It is an expensive process, the article cited $2200 for 11 inch display, a vendor showed me a 3"x 4" display that was ~$400. Too expensive for the size and the volumes wont be there to bring it down. There are many other technologies that are much less expensive and have the same functionality.

    And since 3D TV's will be the next rage, it makes sense to kill it. It's a good business decision.
     
  5. htpc_user

    htpc_user [H]ard|Gawd

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    That is incredibly overpriced, but to sell anything to Japanese it has to be incredibly cheap. I've worked at a Japanese-owned plant in the U.S. for 13 years and they are big-time cheap skates. The guys that work here have to be making close to 6 figures and I've had lengthy discussions about electronics and computers with several of them and they don't buy anything until it comes down in price, or will buy some cheap crap rather than buying something high quality.

    I told one guy, "You guys make most of this crap, but ya'll don't even buy it!". He laughed.
     
  6. DoubleZedRed

    DoubleZedRed Gawd

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    win.
     
  7. Elledan

    Elledan [H]ard|DCer of the Month - April 2010

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    A requirement in Japan for TVs to include a new filter apparently gave Sony the reason they needed to pull this product out of the Japanese market. Everywhere else they're still selling the XEL-1. It's somewhat of an obsolete display, though, as it's relatively old tech at this point. New OLED screens are so much better and last a lot longer.

    In other news, LG is selling a 15" model in Korea at the moment and will launch it this year in the US and elsewhere. They said they'll release a larger model of their OLED TVs each year. Considering how much LG has invested in OLED, this wouldn't surprise me.
     
  8. htpc_user

    htpc_user [H]ard|Gawd

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    Wasn't there a picture on the net that I saw somewhere of a company who had produced a 150" OLED? Or maybe it was regular LED. Is there a difference? It wasn't for sale, of course.
     
  9. Elledan

    Elledan [H]ard|DCer of the Month - April 2010

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  10. Derfman

    Derfman [H]ard|Gawd

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    Where one company with a bad approach backs out others will stay in...

    Eventually something will replace current technology, it's just a matter of time plus an improvement in the economy...
     
  11. Soggy

    Soggy [H]ard|Gawd

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    It doesn't help ether that a lot of Japanese believe that Sony puts a timer in their products to brick them. And the scary part is that this timer has been found and called a software bug in more than one of Sony's products.
     
  12. Monkey God

    Monkey God Mangina Full of Sand

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    I threw away a perfectly good Sony TV (except it wouldn't turn on). - because of that "bug". Found out later what the truth was about it. Furious. I will never buy another Sony product again.
     
  13. dr.stevil

    dr.stevil [H]ardForum Junkie

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    please elaborate. I'm no fan of sony, so 9 times out of 10 I wouldn't buy one of their products anyway, but I've never heard of this before.
     
  14. cliche

    cliche Gawd

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    nooooo been waiting years for this. Time to buy a backlit LED TV then :(
     
  15. Monkey God

    Monkey God Mangina Full of Sand

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  16. kirbyrj

    kirbyrj [H]ard as it Gets

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    They've done a pretty good job of hiding it then as if this were true, there certainly would have been a class action lawsuit.
     
  17. Monkey God

    Monkey God Mangina Full of Sand

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    Might not be true. Who really knows? Supposedly there was a firmware update to fix it. Firmware update for a specific issue seems legit.
     
  18. Galvin

    Galvin 2[H]4U

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    Wasn't FED or SED going to be cheaper to produce than olden, and those don't have burnin issues?
     
  19. Elledan

    Elledan [H]ard|DCer of the Month - April 2010

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    SED/FED will eventually be somewhat more expensive to produce than OLED, as the latter can be printed, doesn't require a vacuum and such. On the other hand SED/FED scales more easily to large displays and is easier to drive. All displays, including LCD, have burn-in issues, the only issue is of how long it takes for it to happen. For phosphor-based displays it takes a lot of effort these days, even plasma displays take a lot of effort to display burn-in.

    SED was supposed to have been released in 2006, but some backwards patent issues held up the mass-production until last year. At this moment it's not deemed economically sound to produce SED displays.
     
  20. TechLarry

    TechLarry Can't find the G Spot

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    Yeah, no shit. Only Sony could fark this up.

     
  21. TH@TGUYUKNO

    TH@TGUYUKNO Limp Gawd

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    It's just amazing some of the stupid things Sony does and then when it doesn't work they stand there astonished, and look for consumers to blame. While yes they were an amazingly thin TV, 2,000 + dollars should land you in the 50 + inch category, not under 1 foot. the problem is even if one is flush with money it's hard to justify so much money for so little TV (you see what I did there).
     
  22. Serpico

    Serpico [H]ardForum Junkie

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    What a shocking surprise, I'd never have thought this would happen after all these years :rolleyes:
     
  23. beowulf7

    beowulf7 [H]ardForum Junkie

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    +1

    I hope other vendors step in and continue building OLED TVs that are affordable.
     
  24. jwalk6

    jwalk6 [H]ard|Gawd

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    The technology is still compelling offering lower power and better display. It's the cost factor which isn't unlike the early LCD displays. Remember when 14 LCD panels first came out, were so blurry you couldn't read text in a font smaller than 18 points and paid a grand for the privilege?

    Sony's not the only game in town and I wouldn't be surprised to see something from Samsung, Vizio or any of the other manufacturers out there. It's going to take some early adopting volume (and cash) to get OLED off the ground and make it more reasonably priced. Right now this economy is resisting that plan so Sony's probably playing it safe.
     
  25. R0N1

    R0N1 [H]ard|Gawd

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    Maybe Sony will soon release a newer model, with a bigger screen. LG is also preparing a 15 incher. Though you can't even dream about reasonable pricing on these. If there actually were some competition and manufacturers making larger oled displays we could see prices and tech evolving much faster. Now it seems like all the manufacturers are going to hold on to lcd's as long as possible.
     
  26. Truckweb

    Truckweb n00b

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  27. Elledan

    Elledan [H]ard|DCer of the Month - April 2010

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    It's meant to be put up on the sides of buildings and in large halls for advertising, information and such :)