ccityinstaller
Supreme [H]ardness
- Joined
- Feb 23, 2007
- Messages
- 4,237
The problem with the Bulldozer launch was that the product was hyped up by the terrible marketing team at AMD (at the time) as well as by baseless speculation from AMD fanboys and tech enthusiasts in general. It didn't help that people went and took some of the hype back from when Bulldozer was originally supposed to launch (like back in 07 or 08) and tried to apply it to the then-current date.
I would go so far as to say that 95% of the problem was the bullshit that JF-AMD ("John" aka Marketing VP) was spewing out of his mouth every chance he could..The tech sites that were desperate for page hits took the bait hook line and sinker and ran with it.
After the whole thing played out, I sat back and asked myself if the guy knew he was going to be let go and had a two pronged strategy to keep his job or leave without a black cloud over his head. First he decided to pull out a Hail Mary of marketing in hopes that BD was well received and he could point to it and scream "Look, see what I did!" on every single forum/tech site...
Or he figured if the first option failed, he would have successfully poisoned AMD's well by trolling the entire tech focused internet with outrageous performance claims..I'd go so far as to say that his "apology" was just the last strike in the largest, most successful troll fest the internet has ever seen!