EpsilonZer0
Weaksauce
- Joined
- Oct 5, 2011
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Channel sources confirm, nVidia flushing stock ahead of Kepler
November 6th, 2011 at 11:53 am - Authorfaith
Following up on recent rumours relating to the supply and sale of GeForce cards in the market, KitGuru spies have been sniffing around the channel and theres a definite change in the smell of the sea air. KitGuru takes a bucket, spade and hand grenade along, just in case.
When nVidias GTX 480 and 580 cards launched, pricing was in the mid £400 region (well over $600 in taxes). Now the team at KFA2 has the Arctic-cooled Anarchy version of the GTX 580 on sale at a number of stores, like Novatech, for just £369.
Right now, were seeing a lot of traffic in the channel about nVidia price cuts across the board.
Sure, the market has been tough/quiet, but this is a little more active than normal.
The reason is simple. Kepler.
nVidia believes that it has the new architecture ready, and has a strong suspicion that AMD wont be ready with the re-vamped 7000 series until after Christmas, so maybe the Jen Hsun crew wants to push hard for a place in your Xmas stockings this December.
The most likely situation, would be for nVidia to (a) push out the worlds fastest graphic card and (b) use the promise of something more from nVidia, but it is not here just yet to try and dissuade people from buying Radeons.
In the meantime, the bundle deals just keep on getting better, with Mafia and Batman options from nVidia partners and companies like Sapphire offering Battlefield 3 with some special cards.
Either way, its a great deal for customers. The flushing of old stock, ahead of the new launch, is an intelligent move from nVidia and one likely to create some genuine bargains.
The most interesting part of the fight for GPU supremacy, going forward, is that Microsofts lack of interest in pushing out a new DirectX with the next operating system (Windows 8 in mid 2012), means that the features fight will change. The ability to be first with DX12′ would have been a significant driver for both AMD and nVidia, but that incentive no longer exists.
Right now, the people weve spoken to in the UK channel have confirmed that it feels like nVidia is flushing the channel, ahead of a new launch.
http://www.kitguru.net/components/g...onfirm-nvidia-flushing-stock-ahead-of-kepler/
Well this is certainly surprising if true given that Nvidia has been especially quiet lately.
Tweaktown expanded on the article:
NVIDIA could do a few things here, launch the 600-series before Christmas and use the promise of 'something more from NVIDIA, but it is not here just yet', to try and grab a few of those GPU fans that were leaning toward a Radeon-flavored GPU, and keep them licking that sweet, green NVIDIA pie. Then we have the bundles NVIDIA are pumping out with partners, bundling games such as Mafia II and Batman: Arkham City - this is great, and it keeps customers coming back.
http://www.tweaktown.com/news/21432...epler_gpus_to_hit_before_christmas/index.html
So even if Nvidia chooses not to launch Kepler before Christmas, its still a great time to get a good deal.