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Surveys and other chatter would suggest that most people are going to skip what Apple is releasing this year, as there is plenty of evidence to indicate the iPhone 7 is too similar to its predecessor. More importantly, the iPhone 8 is rumored to be a huge overhaul, potentially incorporating a brand-new design and even OLED screens.
It’s not entirely clear why Apple is potentially changing its upgrade cycle, but one theory seems the most plausible: There simply isn’t anything left to innovate on in the short term. As Nikkei put it in May when reports first surfaced that Apple might switch its cycle: “The move is largely due to smartphone functions having little room left for major enhancements.” So Apple appears to be making a series of minor upgrades in 2016, and go with what Apple reporter Mark Gurman called on a recent podcast a “total reset” in 2017.
It’s not entirely clear why Apple is potentially changing its upgrade cycle, but one theory seems the most plausible: There simply isn’t anything left to innovate on in the short term. As Nikkei put it in May when reports first surfaced that Apple might switch its cycle: “The move is largely due to smartphone functions having little room left for major enhancements.” So Apple appears to be making a series of minor upgrades in 2016, and go with what Apple reporter Mark Gurman called on a recent podcast a “total reset” in 2017.