Rtings.com has been running a year-long test with LG OLED C7 displays playing real, non-altered content to determine whether burn-in is a significant issue under normal usage patterns. Photos taken at 48 weeks show only significant image retention for CNN; burn-in appears to be either minor or non-existent for gaming and other channels. Our current stance is that if you vary your content and don’t display static areas then you’re unlikely to experience any issues. If you do plan to watch a lot of static content with bright, saturated colors, then an OLED TV probably isn’t for you. There has been no appreciable change to the brightness or color gamut of these OLED TVs, which is great.