I could be wrong, but I've always been under the assumption that nvidia works more closely with game developers.
Apparently NVIDIA worked a lot closer with Valve to make SteamOS happen too. Now I'm sure one day benchmarks will show that NVIDIA hardware performs better on SteamOS than comparable AMD hardware... and no doubt people will complain that this is all because of some unfair advantage that NVIDIA coerced out of Valve. When the reality is that NVIDIA decided to show up while AMD was twiddling their thumbs. You know, the same reason why Intel stomps AMD in the CPU space.