Microsoft could possibly replace its own internal tools with custom hardware. If they built their own LLM and tailored hardware specifically for it to run their first party products then they could get the sort of performance gains and cost/benefit ratios they need. Because it will cost them 10’s of billions in hardware costs to bring things up to spec assuming their AI projects take root.
Building the LLM and the software falls pretty well into Microsoft’s wheelhouse so I have no doubts they can do that. Building hardware to accelerate it to a significant degree to where it provides them the performance and cost scaling needed to make it cheap enough to move from Nvidia is another.
But as Microsoft, Google, Amazon, etc are looking at spending a metric shitload of money on hardware over the next 5-10 years for AI acceleration they would be absolutely stupid if they didn’t seriously explore their options for their own hardware.
Because otherwise their performance and technical advantage against one another is limited to who can cut the biggest cheque to Nvidia the fastest to secure their newest cards first. That’s a level playing field that nobody but Nvidia benefits from. But the fact that they can’t even consider an AMD product as an alternative is a little sad.
Building the LLM and the software falls pretty well into Microsoft’s wheelhouse so I have no doubts they can do that. Building hardware to accelerate it to a significant degree to where it provides them the performance and cost scaling needed to make it cheap enough to move from Nvidia is another.
But as Microsoft, Google, Amazon, etc are looking at spending a metric shitload of money on hardware over the next 5-10 years for AI acceleration they would be absolutely stupid if they didn’t seriously explore their options for their own hardware.
Because otherwise their performance and technical advantage against one another is limited to who can cut the biggest cheque to Nvidia the fastest to secure their newest cards first. That’s a level playing field that nobody but Nvidia benefits from. But the fact that they can’t even consider an AMD product as an alternative is a little sad.