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Social media, AKA digital cancer, has reached a new milestone: data from We Are Social and Hootsuite reveals that the number of people using social media around the world has just passed the momentous three billion mark. The number of active social media users supposedly grew at a rate of one million new users per day over the past quarter.
Facebook delivered a significant portion of social media growth over the past 4 months, with the platform surging past the two billion MAU mark to reach 2.046 billion monthly active users at the time of writing. Other key social platforms posted solid growth in the past few months too, notably YouTube, whose recent updates to global user figures put the platform in second place in our global MAU (monthly active user) rankings, with 1.5 billion active users.
Facebook delivered a significant portion of social media growth over the past 4 months, with the platform surging past the two billion MAU mark to reach 2.046 billion monthly active users at the time of writing. Other key social platforms posted solid growth in the past few months too, notably YouTube, whose recent updates to global user figures put the platform in second place in our global MAU (monthly active user) rankings, with 1.5 billion active users.