I'm curious as to how the "timing is wrong" on something like this. When companies send out cards like this they are in very limited quantities. The in game benefits often aren't worth it, and for actual day to day use they make no sense at all.
What they do offer is a chance for people to break records on their hardware and give them a chance to say "we made the best gtx480 out there" with a straight face. At which point people will automatically view all their other products through a halo effect.
It really doesn't matter if something else comes out soon or that it's priced through the roof. The card will break all sorts of records and MSI can come out and claim that they made the best 480 of them all.
What they do offer is a chance for people to break records on their hardware and give them a chance to say "we made the best gtx480 out there" with a straight face. At which point people will automatically view all their other products through a halo effect.
It really doesn't matter if something else comes out soon or that it's priced through the roof. The card will break all sorts of records and MSI can come out and claim that they made the best 480 of them all.