My last card was a Geforce 7600 GT from MSI and its still going strong, a current MSI card with a big band cooler and a decent stock overclock, count me in.
I have used lots of MSI products over the years. I really like the twin frozr line of graphics cards. The added cooling efficiency and reduced noise are all right in my book.
My secondary system has a pair of MSI Twin Frozr GTX 275s. They are nicely overclocked and equipped with decent cooling. Which when used with their Afterburner software have provided very good performance in all but the very latest games. In short my experience leads me to believe in the MSI brand. And they are always one of the few I consider when shopping for new products.