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MoviePass, the “Netflix for theaters” that lets subscribers see “unlimited” movies for only $9.95 per month, is getting a little more complicated. While still a good deal for frequent moviegoers, CEO Mitch Lowe says that members will soon be charged an additional $2 for popular movies during certain times, such as opening weekends.
Lowe said this decision was intended to let MoviePass' theater partners attract more traffic for big blockbusters in the middle of the week and on weekends after the movie's opening weekend. It was also designed to "make sure that we can continue to offer a valuable service and support the whole enterprise," Lowe added.
Lowe said this decision was intended to let MoviePass' theater partners attract more traffic for big blockbusters in the middle of the week and on weekends after the movie's opening weekend. It was also designed to "make sure that we can continue to offer a valuable service and support the whole enterprise," Lowe added.