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Xbox leader Phil Spencer has revealed that Microsoft will not be making any money at all with their 4K console. According to Spencer, who didn’t want to “get into all the numbers,” the money-making part will come from selling games. Analysts have already deemed the Xbox One X a failure, calling it a hard sell at $499: “consoles have historically failed at this price point.”
Unbelievably, at $500, Microsoft isn't making any money on each box sold. "No," Xbox leader Phil Spencer told me in an interview this week, after I asked him if Microsoft makes any money selling the Xbox One X at $500. "So, you're taking a loss?" I said. "I didn't answer it that way," he responded, intentionally not offering more detail.
Unbelievably, at $500, Microsoft isn't making any money on each box sold. "No," Xbox leader Phil Spencer told me in an interview this week, after I asked him if Microsoft makes any money selling the Xbox One X at $500. "So, you're taking a loss?" I said. "I didn't answer it that way," he responded, intentionally not offering more detail.