why the heck does everyone think nvidia is the devil and eats babies, while ati is your best friend and would bake you a cake if you wanted one? if (huge if) this works ati is just as likely to block this as nvidia is.
because AMD is on the ropes, and that makes people willing to believe AMD might genuinely try to ingratiate themselves with consumers rather than putting out nothing but marketing fluff.
i can't speak for everyone, but i think all businesses are the devil and eat babies, and AMD would try to screw me out of every dollar i have if they only had the means.
however, i think nvidia in particular maintains a rather obnoxious public image akin to a adolescent male, mainly because that's the group of people (mentally at least) they want to keep close. even when they release products that lag behind in some way (whether that's raw performance, bang/buck, efficiency or whatever), they know that acting like a bro earns them some loyalty from the "OMFG i pwned ur mom" crowd. and the thing is, it works.