DooKey
[H]F Junkie
- Joined
- Apr 25, 2001
- Messages
- 13,554
Customer-facing kiosks are getting more sophisticated every day. Those equipped with cameras are estimating your age, gender, size, hair length and even the clothing you are wearing. Supposedly this is going to raise the level of interactivity with the kiosk and all the data is just generic. For some reason I don't believe that, and before you know it every company out there is going to have ALL of your physiological data.
For instance, a woman wearing a red dress who stops to look at the digital sign may see it display a hat or scarf that matches her dress, said Omer Golan, the founder of Outernets. Outernets isn’t using facial recognition or photographing people. “There’s no spying on anyone,” said Golan. But what the system can do is collect demographic data on the people who walk by the sign, providing accurate marketing information on the traffic flow, he said.
For instance, a woman wearing a red dress who stops to look at the digital sign may see it display a hat or scarf that matches her dress, said Omer Golan, the founder of Outernets. Outernets isn’t using facial recognition or photographing people. “There’s no spying on anyone,” said Golan. But what the system can do is collect demographic data on the people who walk by the sign, providing accurate marketing information on the traffic flow, he said.
Last edited: