Jony Ive leaves Apple

Discussion in 'HardForum Tech News' started by AltTabbins, Jun 27, 2019.

  1. AltTabbins

    AltTabbins [H]ard as it Gets

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  2. Mr34727

    Mr34727 2[H]4U

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  3. Krazy925

    Krazy925 2[H]4U

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    THIS IS A BIG FUCKING DEAL.
     
  4. Araxie

    Araxie [H]ardness Supreme

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    nice... everything that could harm apple in any way it´s welcome...
     
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  5. Domingo

    Domingo [H]ard as it Gets

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    It does feel like his influence has dwindled a lot in recent years. I agree with a lot of his philosophy and I feel like he's one of the biggest reasons Apple got where they are. The level of polish to Apple's designs (at least since '00 or so) always impressed me.
     
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  6. seanreisk

    seanreisk Gawd

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    I've been expecting this (for years.) I don't think he's cutting his ties with Apple, he just wants his own studio. A designer is as much an artist as an engineer, and working for Apple limited Ive to Apple products. It also gave Apple equal billing on Ive's designs.

    Working from his own studio allows Ive to develop his portfolio and say, "These are my designs. These are my life's accomplishments." You might buy a coffee table book about Jony Ive's designs, but you aren't going to buy a book called, "Things That Jony Ive Designed While Working At Apple, Including Stuff That Steve Jobs Didn't Like Or Accounting Thought Was Too Expensive Or Engineering Didn't Want To Build."


    P.S. And I'm betting it will be cheaper for Apple to hire Ive to design something than it would be to continue paying him the gobsmackimuss amounts they were paying him to keep him exclusively at Apple.
     
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  7. next-Jin

    next-Jin [H]ardness Supreme

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    I just need to know when the IPO is.
     
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  8. illli

    illli [H]ard|Gawd

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    from an article I read, his first client will be.. apple. was hoping his departure would mean new/better product designs, but I guess not
     
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  9. Snowdog

    Snowdog [H]ardForum Junkie

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    You wouldn't have the lame titles, but there are Coffee table books on Apple designs.

    https://www.theverge.com/tldr/2016/...-coffee-table-book-iconic-product-photography
    https://www.amazon.com/Apple-Design/dp/3775733299
     
  10. Mchart

    Mchart 2[H]4U

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    I’ve never liked anything this guy was the lead on. IMO he sucks.
     
  11. seanreisk

    seanreisk Gawd

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    I own a few. I was a "Human Factors" major in college before I accidentally found out I was closer to a computer science degree. Apple is one of the few companies that ask, "How will people use this?" before designing a product. And, with the exception of the chiclet keyboard, they've been successful.

    This is still funny:

     
    Last edited: Jun 27, 2019
  12. Denjoy

    Denjoy n00b

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    He ran out of Dieter Rams designs to copy.
     
  13. Uvaman2

    Uvaman2 2[H]4U

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    Don't see the greatness there but whatevers.
     
  14. 5150Joker

    5150Joker 2[H]4U

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    It's an easy way for him to make more $ off Apple. Good for him.
     
  15. Trimlock

    Trimlock [H]ardForum Junkie

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    THE DOWN FALL OF APPLE BEGINS!!!!!!!!!!


    /s
     
  16. snowcrash

    snowcrash Gawd

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    I cannot believe it! This could be the start of Apple as just another tech company competing in the mobile and computers market. I don't know if it can recover from losing Jobs and Ive. The two creative forces behind Apple. And my Apple stocks. Holy moly.
     
    Last edited: Jun 28, 2019
  17. {NG}Fidel

    {NG}Fidel [H]ardness Supreme

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    I think they have bought some time before saying its all over.
     
  18. Uvaman2

    Uvaman2 2[H]4U

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    I think the award goes to the marketing department, not this guy.
    But that's just me.
    I would drop the stock if the marketing department has mayor issues, not if this guy is there or not.
    Apple can sell a well packaged well presented turd, that's their super power.
    Air pods are pretty horrible design, they look like chopped off headphones. There is nothing to MacBook airs in my view.. the new mac pro looks like something you get a disease from. Now im talking about looks only..( mac pro I think is an incredible desktop actually for example... I would buy it but not for the looks, thats for sure...).
    Do you really think if airpods or a case like a mac pro came from a no name china company ( lets say with the same sound quality and so on) it would be regarded as some kind of design win or some such... Fuck no! Its marketing that gets the prize.. its the people behind product presentation. This guy was just lucky to be coupled with top of the line marketing.
     
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  19. 5150Joker

    5150Joker 2[H]4U

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    I find most apple products to be bland or even subpar in design. I'm not sure why people think Ive is some design God.
     
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  20. daglesj

    daglesj [H]ardness Supreme

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    About time really. I think his designs are a bit long in the tooth and have also painted Apple products into a functionality and performance corner (you can only reduce reduce reduce so far). They need some new ideas and design principles.

    Could be good.
     
  21. vegeta535

    vegeta535 2[H]4U

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  22. Paul_Johnson

    Paul_Johnson [H] Admin Staff Member

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    This guy



    shortcircuit.jpg
     
  23. vegeta535

    vegeta535 2[H]4U

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    Honestly i like their clean minimalist designs of their laptops. I still prefer function over style but I don't need my laptops to be all edgy and RBG out. Burn their desktop stuff tho.
     
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  24. owned66

    owned66 n00b

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    i feel like every design after the iphone 5 was basically the same . i really wanted a new look
     
  25. HeadRusch

    HeadRusch [H]ard|Gawd

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    To anyone into wrist watches, the iWatch is an affront against God........this guy hasn't produced (or Apple hasn't embraced) anything that isn't a rounded-edge Rectangle or square in 10 mother-trucking years.

    The downfall of apple came when Steve Jobs lost the influence to push new technology....mostly by being dead. Tim Cook is more of a "guy who can keep the ship moving straight", but is terrified of pulling into a strange port for fear of it being the wrong one."

    Why does this guy get design praise....one answer: In a time when everyone else was going slider and keyboards and task-specific buttons, he produced a sheet of glass. And a trash-can shaped Mac I think....and he's still milking it.
     
    Last edited: Jun 28, 2019
  26. nilepez

    nilepez [H]ardForum Junkie

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    Someone else already said, but it's worth repeating: Apple is a customer of Ives' new company. It sounds like he just wants to be able to design products for Apple and other companies.
     
  27. Mchart

    Mchart 2[H]4U

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    IMO he is leaving a slowly sinking ship.
     
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  28. fullvietFX

    fullvietFX [H]ard|Gawd

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    Whoever allowed 5400RPM hard drives in the new iMac needs to be fired.
     
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  29. Snowdog

    Snowdog [H]ardForum Junkie

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    He basically gets to start a new company and have an instant customer big enough to almost guarantee his success.

    It's a pretty sweet deal.
     
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  30. Paul_Johnson

    Paul_Johnson [H] Admin Staff Member

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    And be a slave to that company. It is sort of terrible for 100% of your income to come from one customer. You are still their employee then in all practical terms.
     
  31. Snowdog

    Snowdog [H]ardForum Junkie

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    That seems like a negative take. You are much more slave to a company as an employee than as an outside contractor. I remember people in my former job who left and came back as contractors. They got more money, got to skip corporate BS meetings and mandatory lame training, didn't have to deal with every legacy project they ever touched and got to focus only on the current project, got paid for every hour worked instead of being "salaried" so you can work an extra 10-20 hours without pay.

    Ive can take on new clients and projects as he sees fit, but he has a cash cow to fund his new business until it's off the ground, then he can pare back Apple work to only the projects he is interested in.
     
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  32. Trimlock

    Trimlock [H]ardForum Junkie

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    I bet anything that Ive's was probably told that the company would consider other artistic direction (as well as his) and this was an amicable ploy to keep the media down about him being let go.
     
  33. SmokeRngs

    SmokeRngs [H]ard|DCer of the Month - April 2008

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    It's a realistic take. The simple fact is that if Apple is his only customer then he's actually more beholden to the company than he was as an employee. If he's now running his own company that's going to mean more overhead paying for his own insurance and all sorts of other stuff and that's just assuming he has no employees. He would need to diversify with many more customers other than Apple with a large percentage of the company's income coming from those other sources. Basically, until Apple is "just another customer" he's going to be beholden to Apple at least much or moreso than he was as an employee.
     
  34. PersonalJ

    PersonalJ [H]ard|Gawd

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    Contractors in software roles are typically regarded as inferior to full time employees in terms of technical ability, hiring bar, and compensation. This is especially true at top tech companies (Apple being one as it is part of FAANG) as they aren't bringing in some external expert to fix something like you may find at a small shop.
     
  35. Mchart

    Mchart 2[H]4U

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    To be fair - drive speed isn’t as apparent on OSX like it as on Windows. Shit still takes forever to load, but the OS at least doesn’t come to a screeching halt like explorer likes to when windows is waiting on something.
     
  36. Mchart

    Mchart 2[H]4U

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    https://www.wsj.com/articles/jony-i...-but-he-started-leaving-years-ago-11561943376

    Fairly grim picture at Apple. They have already started their decline under Cook, and are doing what large companies that fail to innovate always do - Replace all upper management with the business degrees who slowly sap the company dry due to lack of innovation. Apple is now obviously in that slow burn phase. If I held Apple stock I’d be selling IMO.
     
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  37. rudy

    rudy [H]ardForum Junkie

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    Given how many of you know this guy po pretty sure he is getting plenty of credit.
     
  38. XvMMvX

    XvMMvX [H]ard|Gawd

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    If we keep saying this it must be true.

    Except that what is there left to innovate? If it wasn't for battery degradation there wouldn't be a need to buy new phones (any of them) for 3-4 years. We have been in a technology boom since the 80's, it had to stop sometime. Am I the only one who hasn't noticed a huge shift to services from these tech companies? Shirley not. We have gaming PCs that can last 5, 6, 7 years. We have TV manufactures trying to push 4k and 8k when the content just isn't there nor is the hardware adopted in mass to support it.

    Apple is better positioned as a tech company than Samsung or any other competitor because of iTunes and all that comes with it. A good chunk of their user base has purchased movies, music, etc or just do not want to change. There isn't anything "innovative" over at Android to make it enticing to repurchase content. Unless you like bloated software with no update support like most on here... but apple.
     
  39. cjcox

    cjcox [H]ard|Gawd

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    Jony Ives leave Apple only to find out the first thing he has to design at LoveFrom is...... a new cheese grater.

    "Nooooooooooooooo!!!!"
     
  40. Verge

    Verge [H]ardness Supreme

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    1. Surely

    2. iTunes is no more