If you follow my link, that is their Iris XE Max DG1 is a discrete GPU for laptops (available to OEMs only since they are laptop GPUs)... not for number crunching data centers. It barely outpaces an mx330.. which is slower than the mx350 and mobile RX 550. The claim they are going to go from this performance level up to 3070... well, it's just not a typical jump in performance. Obviously it's possible since the 3070 exists and AMD was able to get > 3070 performance, but still that's a large jump. The DG1 is almost as slow as iGPU's, almost a waste of a power budget to even install it in a laptop and call it discrete. I mean, you have to start somewhere, but claiming the next iteration will push 3070 seems a bit lofty. It reminds me of the old Raja and company trying to hype up AMD GPU's just to be completely let down by actual performance. I was happy to hear he was leaving AMD and was wondering how long it would take at Intel to start hearing outlandish claims. Considering it won't be out until around Refresh time for Nvidia, I don't see these taking to much market from NVidia or AMD in the enthusiast space. What I do see is Intel forcing... errr recommending/discounting system integraters and OEM's to use their discrete GPU's in pre-builts to gain market share, which they'll need to get any sort of developers onboard with optimizing for their cards.Admittedly, I haven't been following Intel's discrete graphics very closely, but I thought the parent designs were heavy-hitting number crunchers/on-the-fly video encoders for companies like Amazon and Netflix; there's got to be some potential to squeeze gaming performance out of that kind of framework.