Intel To Sell Atom For Less Than $29?

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DigiTimes, citing unnamed sources, is claiming that Intel has plans to launch its Atom processor at a price below $29.

In order to prevent AMD grabbing low-cost desktop PC market share with its Sempron processors, Intel is planning to bring its entry-level desktop Atom 230 processor down to a price below US$29 in thousand-unit tray quantities, according to sources at motherboard makers.
 
Not a bad markup since estimates are that they only cost about $5 each to manufacture. There are around 2500 candidates per wafer.
 
What I don't understand is why don't they just slash their celeron line to this pricing range? Actually, if they made some older Core processors, they might also get the price that low.
 
I heard they were dropping these in the new revision of the EEE. Slightly less power per clock cycle compared to the Dothan Celeron M, but had hyper-threading. Would be slightly slower than at 1.6ghz than a 900mhz Celeron M (only benchmark I saw was a SuperPi). Probably less power consumption than Celeron.
 
What I don't understand is why don't they just slash their celeron line to this pricing range? Actually, if they made some older Core processors, they might also get the price that low.
Because Intel gets much more for a ULV Celeron M, and cheaper Celerons are not appropriate for MIDs. Battery life would be horrible if a manufacturer tried to shoehorn a 20W processor instead of a 1-2.5W into a small portable device at that price range.

For desktop based Atom computers, Intel could slash older prices to $29, but the cost to manufacture those (Prescott|Cedar Mill|Core) chips is a lot more than what it costs to manufacture Atom.
 
Not a bad markup since estimates are that they only cost about $5 each to manufacture. There are around 2500 candidates per wafer.

What I don't understand is why don't they just slash their celeron line to this pricing range? Actually, if they made some older Core processors, they might also get the price that low.

It is cheaper to make the atoms. Understand?
 
On the other hand the EVE processor costs $5500 plus train fair back from Washington DC.. :)
 
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