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AdAge reports that Intel is shutting down Agency Inside, their internal advertising agency. The advertising-focused publication calls Intel "an industry poster child for running a successful in-house agency," but the company allegedly wants to focus more on business relationships and less on consumer marketing. This change comes amid a large internal shakeup at Intel, who just recently lost their CEO and split up their manufacturing branch.
The group was responsible for a drone show at the Olympics earlier this year, a follow-up to a Super Bowl effort during Lady Gaga's halftime show in 2017. Intel also ran a 2017 Super Bowl commercial starring Tom Brady that touted its 360-degree replay technology. The Brady ad was handled by McGarryBowen, but Intel execs have touted the in-house shop's collaboration with external agencies. Intel's decision to gut its in-house shop runs counter to the industry-wide trend of growth in the strategy. A recent report from the Association of National Advertisers found that 78 percent of marketers have some form of in-house agency, up from 58 percent in 2013.
The group was responsible for a drone show at the Olympics earlier this year, a follow-up to a Super Bowl effort during Lady Gaga's halftime show in 2017. Intel also ran a 2017 Super Bowl commercial starring Tom Brady that touted its 360-degree replay technology. The Brady ad was handled by McGarryBowen, but Intel execs have touted the in-house shop's collaboration with external agencies. Intel's decision to gut its in-house shop runs counter to the industry-wide trend of growth in the strategy. A recent report from the Association of National Advertisers found that 78 percent of marketers have some form of in-house agency, up from 58 percent in 2013.
