Intel Changed Its Spirit in 2018

Discussion in 'HardForum Tech News' started by AlphaAtlas, Jan 16, 2019.

  1. AlphaAtlas

    AlphaAtlas [H]ard|Gawd Staff Member

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    Intel certainly faced some issues these past few years. Their 10nm process has been plagued with delays, their CEO is MIA, their other processes aren't keeping up with demand, and Spectre/Meltdown have created serious security concerns. But WCCFTech points out that the company has reinvented its public face this past year. Instead of being secretive and uncommunicative, Intel is now one of the most active companies on social media. More specifically, WCCF pointed out how Intel officials are giving quick and solid responses to serious questions on Twitter, and Intel laid out a promising roadmap at CES. Whether they follow up on those promises is another story, but this more communicative "neo-Intel" can only be a good thing.

    For the first time ever, Intel had conceded that AMD's Ryzen was competition. I had not expected Intel to even acknowledge AMD's Ryzen - as has been their modus operandi for a while now - but IAD actually contained a slide showing an AMD processor beating out Intel's on a singular benchmark (cinebench) while the next slide showed why Intel still offered superior value in tens of other scenarios thanks to its architecture. In the same breath, Intel unveiled its brand new next-generation architecture that would mark the first step of its new vision: Sunny Cove... Raja's innovation comes packaged with a more down to earth approach to interaction with consumers. I have very rarely seen high ranking executives of any public company openly discussing plans and answering queries of the public on any social media - but this is the new norm for Intel and something all other semiconductors (and public companies) can take cues from.
     
  2. ConnerLeo

    ConnerLeo n00b

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    Good on them! It will take lots of time, patience and good faith efforts to repair Intel's reputation.
     
  3. ButtonPuncher

    ButtonPuncher Limp Gawd

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    At least they are smart enough to kiss some butt and eat some crow with their recent failures. It does make you wonder if they would be as complainant if AMD hadn't returned as a capable competitor.
     
  4. psyclist

    psyclist Gawd

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    Lets hope they can turn a new leaf and be more consumer centric. Glad the black out days are coming to an end. I think we have another company to thank for this push though...Competition, glad its back!
     
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  5. OrangeKhrush

    OrangeKhrush [H]ard|Gawd

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    it was barely 3 months ago they were manipulating results again, I don't buy it. A wolf in sheeps clothing is still a wolf.
     
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  6. RealBeast

    RealBeast Gawd

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    "Intel had conceded that AMD's Ryzen was competition"

    Must have made them throw up in their mouth a little to make such an obvious statement. ;)
     
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  7. FrgMstr

    FrgMstr Just Plain Mean Staff Member

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    That said, it was not Intel doing that, but rather a contractor. I can assure you that entire situation will not happen again and was not viewed "as the way to do things" inside Intel.
     
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  8. ManofGod

    ManofGod [H]ardForum Junkie

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    Well, based solely on my observation, they have been in somewhat of an outright panic since Ryzen was released in March of 2017.
     
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  9. Chebsy

    Chebsy Gawd

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    How times have changed at Intel !!
     
  10. Mohonri

    Mohonri [H]ardness Supreme

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    Changing what they say and how they say it is one thing. Changing their actual products and practices is something else entirely. Still waiting for that IME "off" switch...
     
  11. Stanley Pain

    Stanley Pain 2[H]4U

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    Intel slowing pulling their head out of their ass eh? I'm genuinely excited to see an Intel dGPU. More competition > *
     
  12. Randall Stephens

    Randall Stephens Limp Gawd

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    If Kraznich hadn't walked into El Resitas' office, we never would have gotten that 5ghz 28 core CPU. Watch the interview:

     
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  13. DukenukemX

    DukenukemX [H]ardness Supreme

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    No it won't. It takes cheaper and better products. How's the i9-9900K?
     
  14. dgz

    dgz [H]ardness Supreme

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    Higher prices is caring and changing. transforming. like a butterfly
     
  15. Biznatch

    Biznatch 2[H]4U

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    So where does it say they FIXED meltdown/spectre in the new gen processors? Who gives a shit how open they are about trying to fix their 'image' if they aren't fixing the shit that caused their bad image in the first GD place.......

    AMD is competition because Intel skipped security for 'performance' hoping they wouldn't get caught. Until we don't have to neuter their processors with a software patch, I won't even consider buying another one of their CPUs.........


    This is like the southpark 'I'm sorry' clip mocking the CEO of BP after the disaster, just replace with Intel..
     
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  16. raz-0

    raz-0 [H]ardness Supreme

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    I think you are mistaking the timing. I don't think the fact ryzen didn't suck concerned Intel. It was, at best, really just "as good as" their product and at that point intel could trade on reputation, size, market position, etc.

    Then specter and meltdown hit (also in 2017), and the hits just kept on coming and fairly recently on that timeline is ryzen2 being better than simply "as good as". It has design benefits that accrue to both AMD and the customer, and that's got to hurt.
     
  17. viscountalpha

    viscountalpha 2[H]4U

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    Intel's problem is they want to push IOT. They want to push things we don't need.

    I've said this before and i'll say it again, Whoever figures out the next stepping in chip technology will have a significant advantage in the coming years.
     
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  18. [21CW]killerofall

    [21CW]killerofall Aliens...

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    Saw the tread title and immediately thought that Intel was changing the alcohol it is consuming. But that doesn't mean that I am wrong... ;)
     
  19. FrgMstr

    FrgMstr Just Plain Mean Staff Member

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    Spectre Hardware Mitigations

    When I asked about Spectre in our round table meeting, I was quickly hushed. For one thing I was out of turn, but I do know that I was never called on for a follow up to Spectre either. Raja did tell me that it would be covered after lunch however. This is the full breadth of information that we were given on hardware solutions for Spectre. Its seems that the first products with hardware mitigation for Spectre v3 are already shipping, however, we were not told what those products were exactly. We were told that Cascade Lake would have fixes for Spectre v2. And that was all that was said.

    15444846880vcuiozshw_1_28_l.jpg
     
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  20. FrgMstr

    FrgMstr Just Plain Mean Staff Member

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    Intel is moving to change its TAM from $50B to $300B. It diversification is happening on a huge scale.
     
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  21. THRESHIN

    THRESHIN 2[H]4U

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    Well at least they're talking about how much they suck right now. I guess that's good?
     
  22. FrgMstr

    FrgMstr Just Plain Mean Staff Member

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    I am certain that Intel is fully aware of the current landscape.
     
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  23. Krenum

    Krenum [H]ardForum Junkie

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    Agreed. Generally the public has about a 6 month memory span, come this summer, Intel will be up to its old tricks again.
     
  24. FrgMstr

    FrgMstr Just Plain Mean Staff Member

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    I would suggest that internally that whole scenario did not go over well at all and I would not expect a return to that sort of "data."
     
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  25. Zion Halcyon

    Zion Halcyon 2[H]4U

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    Kyle, if nothing else, this shows the work Intel has in front of it to repair a very damaged reputation.
     
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  26. FrgMstr

    FrgMstr Just Plain Mean Staff Member

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    I think the overall culture is changing for the better.
     
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  27. Stimpy88

    Stimpy88 [H]ard|Gawd

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    I still think that Raja is all about fancy smoke and mirrors, and tacky, cringe worthy keynotes, over promising, and under delivering. Obviously AMD have to shoulder some of the blame too, but he ran that department himself, with very little interference, at least until the last year or so.

    Intel do not have the passion, or competence for any kind of consumer PC hardware anymore, and I simply cannot see them greenlighting a multi-billion dollar research and production mission to come out with a discrete GPU which will be comparable to nGreedias best, or possibly worst! Hell, Intel still don't know how to make a driver yet! Even their WiFi drivers are buggy messes, let alone their abysmal graphics drivers... Thats a lot of investment they need to make right there, just for writing a good driver!

    But maybe Intel are working on an RT enabled GPU, which is faster/better than nGreedias RTX series, coupled with middle of the road rasterization performance, they could be on to a hit, only if the price is right.
     
    Last edited: Jan 17, 2019
  28. Mega6

    Mega6 [H]ard|Gawd

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    :vamp::vamp:Intel may have changed its spirit - but the Devil has no SOUL. :D
     
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  29. Dr. Righteous

    Dr. Righteous 2[H]4U

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    Something is going on with Intel. It seems Intel really isn't all that interested in desktop computing anymore. I would guess they have bigger fish to fry. Intel has the assets and talent to STOMP anything AMD produces but really they don't seem interested. So what are they up to? Maybe they have a government contract to produce SkyNet. Hard to say. But it really seems the upper management at Intel are sitting around saying "PCs? LOL! "
     
  30. Crystoff

    Crystoff [H]Lite

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    That's moving a little fast. It will be a "new norm" when its a solid part of Intel's culture, not when they've just begun talking about it. So at least another week.

    And the same for being a model for others - which slyly implies that others even need such help! Puhleeze... Intel's desktop CPU marketing has been a laff riot for how many years now? They're in a class by themselves in this.

    As everyone is so fond of saying: let's wait until the real reviews are in, before we get excited about an announcement.
     
    Last edited: Jan 17, 2019
  31. Crystoff

    Crystoff [H]Lite

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    Nicely done and a real laugh, thanks!
     
  32. Mohonri

    Mohonri [H]ardness Supreme

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    To be fair, the PC market isn't growing, they have an overwhelming marketshare, and until Ryzen, Intel had no competition. So there has been little market pressure to invest in the PC space. Honestly, I'm surprised we haven't seen Intel push out their own ARM-based CPUs to take on the mobile market.
     
  33. Biznatch

    Biznatch 2[H]4U

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    Funny, because no one in the enterprise world should be considering Intel at this point..... We are VERY focused on security, and in order to secure their shitty processors we have to install hack software patches that severely reduce performance. This is much more noticeable on servers than it is on desktops/workstations. With the panicking/shit we went through to get all our servers patched due to intels negligence, I doubt we'll be purchasing any new hardware with intel CPUs.
     
  34. VIC-20

    VIC-20 Gawd

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    Their top end desktop CPU sells for the tax you pay on their top end Server CPUs.

    They have had the benefit of filling supercomputers and data centers with their high margin product for years and gaining marketshare previously held by RISC and PPC products.

    Its easy to see why they have been sitting on their hands for so long.

    But Epyc is a real threat to the profit margin gravy train. Combine that reality with other competitors with offering new ARM servers, GPUs for Ai, Quantum technology, Cloud providers developing their own CPUs, and Asian manufacturing behemoths dabbling in CPU design as well.....

    Its not SkyNet. Intel is finally getting back in the game.
     
  35. Crystoff

    Crystoff [H]Lite

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    Intel is currently sampling trust and openness, with volume production expected by the end of the year. Not yet announced is which year.
     
  36. Randall Stephens

    Randall Stephens Limp Gawd

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    Probably still their 14+++1+1++++++ process
     
  37. OFaceSIG

    OFaceSIG [H]ard|Gawd

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    I can assure you all too many companies are moving right along with Intel w/o batting an eyelid. They don't care. Dell is selling Intel based servers by the bushel. So are Supermicro and HP. Like was said earlier in this thread, people are squirrels. They've already forgotten about S/M. Especially sys admins! They want what's comfortable and easy. I work for a huge financial firm w/ LOTS to lose if we had a data breach and we're moving right along with Intel based Dell servers.

    If it was up to me we'd arleady be moving to Epyc, but it's not up to me.
     
  38. juanrga

    juanrga Pro-Intel / Anti-AMD Just FYI

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    "El Risitas" not Resitas.
     
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