Humble Bundle Has Been Acquired by Media Giant IGN

Discussion in 'HardForum Tech News' started by Megalith, Oct 14, 2017.

  1. Megalith

    Megalith 24-bit/48kHz Staff Member

    Messages:
    13,004
    Joined:
    Aug 20, 2006
    Media giant IGN announced that it has acquired Humble Bundle, the company best known for selling packs of indie games at pay-what-you-want prices: this is potentially a big deal for game developers, since Humble has expanded beyond its bundling business to publish games, pay devs to make games for its subscription-based monthly game club, maintain a subscription-based online game trove, and operate an online game storefront.

    A press release confirming the deal noted that Humble will continue to operate independently in the wake of the acquisition, with no significant business or staffing changes. It will have some degree of support from IGN (which is itself owned by digital media giant J2 Global), specifically in terms of accelerating growth and raising more money for charity. In a conversation today with Gamasutra, Humble cofounder John Graham and IGN executive VP Mitch Galbraith reiterated that IGN does not intend to change the way Humble does business.
     
  2. focbde

    focbde Gawd

    Messages:
    546
    Joined:
    Jan 31, 2008
    Welp, that's that then.

    Let's face it, IGN won't have bought it because they love the logo - they've got an idea to make money, which means it'll become gradually worse for all of us.
     
    Wierdo, Chupachup, AceGoober and 8 others like this.
  3. Derangel

    Derangel [H]ard as it Gets

    Messages:
    17,521
    Joined:
    Jan 31, 2008
    Well, Humble is a publisher as well as a retailer. So I'd imagine IGN wants to expand on that side of things.
     
  4. BloodyIron

    BloodyIron 2[H]4U

    Messages:
    3,443
    Joined:
    Jul 11, 2005
    I stopped caring about humble a long time ago, now it's really going to be shit. I guess the makers of humble didn't get enough money out of it.

    Really though, IGN is pretty much buying their mailing list and website here.
     
  5. Loose Nut

    Loose Nut Limp Gawd

    Messages:
    368
    Joined:
    Oct 21, 2009
    Guess is better than Gamestop buying them, but not by much
     
    AaronGant likes this.
  6. jpcahn1

    jpcahn1 [H]Lite

    Messages:
    66
    Joined:
    Apr 17, 2014
    IGN is partly a reviews site. They should not be buying a company that publishes and or sells games.
     
  7. bbvdd2

    bbvdd2 Limp Gawd

    Messages:
    312
    Joined:
    Oct 8, 2004
    Agreed. Its like a Food Critic buying a chain of restaurants. They may like food but have no idea what its like to run a restaurant.
     
  8. Aireoth

    Aireoth 2[H]4U

    Messages:
    2,482
    Joined:
    Oct 12, 2005
    IGN is a terrible review site (imho) with a toxic community. This will not be a positive move for anyone.
     
    noclevername likes this.
  9. vegeta535

    vegeta535 2[H]4U

    Messages:
    2,942
    Joined:
    Jul 19, 2013
    I though IGN was barely hanging on and at risk of going out of business soon. They are just going to take Humble down with them.
     
  10. NickJames

    NickJames [H]ardness Supreme

    Messages:
    6,602
    Joined:
    Apr 28, 2009
    This is just like when Amazon bought Woot. It was all downhill after that.
     
    AaronGant and noclevername like this.
  11. sifter

    sifter Limp Gawd

    Messages:
    236
    Joined:
    Apr 23, 2008
    Is there any up sides to this? The purchase needs justified, so prices will be going up, which could also mean limiting the donations area. This month's monthly bundle already showed an area to abuse the system. They show Quake Champions as an unlock, which is a bit misleading as all you can buy on steam is the Quake Champions - Champions Pack. Do you get the pack? No. You get a gimped version. They do list in the text what you actually get, but you could imagine that they would love to sell special editions of games with only part of the contents from the full games. Five dollar teaser editions... like those nice free demos we used to get.
     
  12. Ranulfo

    Ranulfo [H]ard|Gawd

    Messages:
    1,454
    Joined:
    Feb 9, 2006
    Congrats on the pay day to the humble creators and RIP HumbleBundle. As pointed out elsewhere, how many sites/companies has IGN bought out and crashed over the years? Download any DRM free/non key releated items you might have through humble while you still can.
     
  13. Derangel

    Derangel [H]ard as it Gets

    Messages:
    17,521
    Joined:
    Jan 31, 2008
    There probably won't be many changes to the store side of Humble Bundle. However, IGN's connections as well as the money that can come from IGN's owners (Ziff Davis and j2 Global) can provide Humble with the resources to expand their publishing efforts. I figure that is the reason they purchased Humble. Humble just published A Hat in Time which is getting a ton of positive press.
     
  14. alamox

    alamox Gawd

    Messages:
    596
    Joined:
    Jun 6, 2014
    RIP Humblebundle.
    IGN will probably screw it up
     
  15. JosiahBradley

    JosiahBradley [H]ard|Gawd

    Messages:
    1,724
    Joined:
    Mar 19, 2006
    Just re-upped my yearly sub wonder if I can go back on it if they mess the place up. Here's wishing it gets even better!
     
  16. STrAYeR

    STrAYeR Limp Gawd

    Messages:
    439
    Joined:
    Jan 31, 2005
    I smell greed. Time to jump ship.
     
  17. shspvr

    shspvr Gawd

    Messages:
    735
    Joined:
    Nov 22, 2009
    They all ready did just by buy it LoL
     
  18. lilbabycat

    lilbabycat 2[H]4U

    Messages:
    3,810
    Joined:
    Jun 21, 2011
    Humble Bundle has been dead to me for a while anyways... I bought everything already.
     
  19. Kinsaras

    Kinsaras 2[H]4U

    Messages:
    3,552
    Joined:
    Dec 8, 2009
    I found the book bundles pretty nice, especially the just recently ended Pathfinder bundle. Almost $400 worth of Pathfinder RPG books for dirt cheap.
     
  20. Bankie

    Bankie [H]ard|Gawd

    Messages:
    1,519
    Joined:
    Jul 27, 2004
    I wonder if it's just a coincidence that this coming month's Humble Monthly features a bunch of F2P games.....