Google Will Build an Ad-Blocker into Chrome

Discussion in '[H]ard|OCP Front Page News' started by Megalith, Apr 20, 2017.

  1. Megalith

    Megalith 24-bit/48kHz Staff Member

    Messages:
    11,092
    Joined:
    Aug 20, 2006
    This could be a strange decision for Google, an ad-oriented company, but the inclusion of a native ad-blocker is likely a defensive maneuver: Google’s blocker would only block specific, “bad” ads, and that may be good enough to convince Chrome users not to install a third-party extension, which would block all ads. Some say that this is another antitrust case waiting to happen.

    The ad-blocking feature, which could be switched on by default within Chrome, would filter out certain online ad types deemed to provide bad experiences for users as they move around the web. Google could announce the feature within weeks, but it is still ironing out specific details and still could decide not to move ahead with the plan, the people said. Unacceptable ad types would be those recently defined by the Coalition for Better Ads, an industry group that released a list of ad standards in March. According to those standards, ad formats such as pop-ups, auto-playing video ads with sound and “prestitial” ads with countdown timers are deemed to be “beneath a threshold of consumer acceptability.”
     
    Talyrius and XBarbarian like this.
  2. DukenukemX

    DukenukemX 2[H]4U

    Messages:
    2,996
    Joined:
    Jan 30, 2005
    This isn't a terrible idea on their end. After all, Google is a advertising company and ad block is fucking their shit up. They obviously won't block their ads, just everyone else's. It's a win win for them. Their ads get shown, while everyone is happy to have an ad blocker. That doesn't mean people won't install ad blockers still.
     
    Armenius likes this.
  3. Smashing Young Man

    Smashing Young Man [H]ard|Gawd

    Messages:
    1,032
    Joined:
    Sep 11, 2009
    I hate annoying ads, but it feels like Google has complete control of the internet. Websites are forced to respond to every little thing they do when it comes to their changing search algorithms and things like this. When they changed their search algorithm to prefer mobile-ready designs, the look of most every website I frequent changed overnight to bland generic looking responsive designs with interfaces that aren't desktop friendly.

    Google can ruin far too many online entities' business and livelihood with a snap of their fingers. I'm not sure what the answer is. I wouldn't call Google a monopoly; there are many competitors out there in most every endeavor Google undertakes. They just aren't successful enough to be a challenge.
     
  4. dandirk

    dandirk [H]ard|Gawd

    Messages:
    1,692
    Joined:
    Jun 5, 2004
    Personally I don't have problems with ads, hardly notice them. The only sites that have issues with ads imo are just click bait garbage anyways and session gets closed.
     
  5. RogueTrip

    RogueTrip 2[H]4U

    Messages:
    2,639
    Joined:
    Feb 22, 2003
    Everything is click bait. Lol
     
    Armenius likes this.
  6. rezerekted

    rezerekted 2[H]4U

    Messages:
    2,939
    Joined:
    Apr 6, 2015
    You don't have an issue with ads on youtube that are inserted into the video you want to watch? Without an ad blocker there is no way I could enjoy youtube and I just would not use it if I didn't use uBlock.
     
    OEM, Armenius and testicle like this.
  7. Comixbooks

    Comixbooks Ignore Me

    Messages:
    9,649
    Joined:
    Jun 7, 2008
    The internet at the start never used to be like that.....

    Hell it's a news story that you might be able to apply your life towards!!!! lets click on it and get the companies Rich......
     
  8. dgingeri

    dgingeri 2[H]4U

    Messages:
    2,220
    Joined:
    Dec 5, 2004
    I don't mind ads so much, as long as they don't interfere with my ability to read the content. The ads that pop over everything and the ones that insert on top of text of the article, and pop up a huge ad that blocks my reading if I happen to accidentally mouse over the word, are the specific reasons why I install an ad blocker. I want those to stop. If the content providers want me to stop blocking their ads, then they need to get rid of the ad providers that do those things. Simple solution.
     
    Talyrius likes this.
  9. Gigus Fire

    Gigus Fire [H]ard|Gawd

    Messages:
    1,985
    Joined:
    Oct 14, 2004
    google, an ad company, will build an ad blocker even though the market already has tons of add ons to block ads?
    If this is real, then i suspect that google ads won't be blocked, right?
     
  10. Insula Gilliganis

    Insula Gilliganis [H]ard|Gawd

    Messages:
    1,480
    Joined:
    Feb 6, 2007
    This is for the masses who will see that Chrome already has a built in ad-blocker

    [​IMG]

    so will think that installing an ad-blocking extension will be unnecessary,

    [​IMG]

    Somehow, Google ads will still magically make their way into Chrome

    [​IMG]

    as well as perhaps through other methods as well.. like forum posts!!

    [​IMG]
     
    Armenius and Kyle_Bennett like this.
  11. DrLobotomy

    DrLobotomy [H]ardness Supreme

    Messages:
    5,035
    Joined:
    May 19, 2016
    Even if you pay for you media you still have to view ads. I pay for cable and I still have to view commercials.

    I trust a Google ad-blocker as much as I trust Google. Which is nil.

    How advertising companies convinced us we needed them is the greatest trick ever.
     
  12. zkostik

    zkostik Gawd

    Messages:
    532
    Joined:
    Sep 17, 2009
    That won't block Google ads... ;)
     
  13. vegeta535

    vegeta535 [H]ard|Gawd

    Messages:
    1,132
    Joined:
    Jul 19, 2013
    The didn't trick us to need them. They just shovel them down our throat when ever possible wanted or not.
     
  14. deton8

    deton8 Limp Gawd

    Messages:
    213
    Joined:
    Sep 27, 2007
    Armenius likes this.
  15. andrewaggb

    andrewaggb Limp Gawd

    Messages:
    230
    Joined:
    Oct 6, 2004
    sounds like total anti-trust to me. But on some sites the ads are so obnoxious with all their fake download links and stuff that I can't honestly recommend any user not have an ad blocker so a default one may be ok from a usability point of view.
     
  16. IdiotInCharge

    IdiotInCharge Not the Idiot YOU are Looking for

    Messages:
    4,267
    Joined:
    Jun 13, 2003
    My main concern- and use for an adblocker- is to block virus-delivering ads. An adblocker is like a broad-spectrum inoculation for that. If Google can do a good job checking ads for malware- that'd certainly make a difference.

    (and like many of you probably have, I've had AV/anti-malware catch stuff ads tried to serve, on sites that use ads but aren't big enough to curate them...)
     
    Armenius and GoldenTiger like this.
  17. Verge

    Verge [H]ardness Supreme

    Messages:
    5,262
    Joined:
    May 27, 2001
    Strange decision? Brilliant decision.


    Why spend ad money with Facebook if chrome blocks all your ads?
     
  18. GoldenTiger

    GoldenTiger 3.5GB GTX 970 Slayer

    Messages:
    17,396
    Joined:
    Dec 2, 2004
    I had one try to come in from outlook.com once, even.
     
    Armenius likes this.
  19. OregonLAN

    OregonLAN 2[H]4U

    Messages:
    2,595
    Joined:
    Mar 20, 2001
    I welcome Google's addition to block advertisements, but I doubt Google will handle it properly considering they are the pot calling the kettle black. Instead, I wish they would create an API to allow 3rd party developers to use plugins. I know it's not simple, but I would rather have a Ghostery, uBlock Origin or AdBlock Plus plugin for Google Chrome. That way, I can decide what gets blocked and what doesn't, not Google.
     
  20. sirmonkey1985

    sirmonkey1985 [H]ard|DCer of the Month - July 2010

    Messages:
    19,608
    Joined:
    Sep 13, 2008
    this sounds more like an attempt to shut down adblocker plus who is profiting off their adblocker by allowing companies to pay them not to block their ad's.
     
  21. rezerekted

    rezerekted 2[H]4U

    Messages:
    2,939
    Joined:
    Apr 6, 2015
    Just remembered I used a web browser recently with a built in ad-blocker and sure enough I dumped it because it only blocked some ads. Can't remember what the browser was now.
     
  22. Gasaraki_

    Gasaraki_ Limp Gawd

    Messages:
    415
    Joined:
    Oct 27, 2016
    How is including an ad blocker an antitrust case?

    Anyway no one gives a shit about monopolies anymore. Microsoft is still bundling Edge with Win10, antivirus, and other programs and no one bats an eye.
     
  23. Simplyfun

    Simplyfun [H]ard|Gawd

    Messages:
    1,177
    Joined:
    Dec 17, 2016
    At this point I'm pretty tempted to block all google services at the firewall.
     
    Armenius and travanx like this.
  24. zero2dash

    zero2dash [H]ardness Supreme

    Messages:
    6,111
    Joined:
    Oct 23, 2007
    Well, Google did basically popularize the popup blocker (with their toolbar), and get browser companies to include that out of the box, so.....
     
  25. xX_Jack_Carver_Xx

    xX_Jack_Carver_Xx 2[H]4U

    Messages:
    2,536
    Joined:
    Jun 6, 2005
    We don't have Governance any longer, so there will be no Anti-Trust actions. ... When the mergers/acquisitions end in one giant Corp, Raccoon Corp, and some chick named Alice busts through the door, you better do what she says. Just say'n.
     
    Armenius, travanx and Simplyfun like this.
  26. nysmo

    nysmo Gawd

    Messages:
    779
    Joined:
    Jan 7, 2016
    If it blocks this new goddamn trend of full screen interstitial elements that fade the background and obscure the entire fucking screen I'm down with it.
     
    Armenius likes this.
  27. Darkswordz

    Darkswordz Limp Gawd

    Messages:
    341
    Joined:
    Jan 5, 2016
    Nice. I'll use this in conjunction with the ad blockers I already use. :p
     
    Armenius likes this.
  28. Krab

    Krab Limp Gawd

    Messages:
    231
    Joined:
    Sep 26, 2015
    Probably because they don't control the market for any of those things.

    You may want to double check what monopoly means.
     
  29. 5150Joker

    5150Joker 2[H]4U

    Messages:
    2,427
    Joined:
    Aug 1, 2005
    In other news, fox to build hen house.
     
  30. dgz

    dgz 2[H]4U

    Messages:
    3,971
    Joined:
    Feb 15, 2010
    Google the brochure strikes again
     
  31. Chas

    Chas [H]ardness Supreme

    Messages:
    5,481
    Joined:
    Oct 31, 2005
    Sorry, they could put the greatest adblocker ever in the browser, and I'd still use a third party adblocker.

    I simply don't fucking trust Google.
     
    Armenius likes this.
  32. Prisoner849

    Prisoner849 Limp Gawd

    Messages:
    417
    Joined:
    May 5, 2016
    It might not show some ads but make no mistakes that Google are getting what they want out of you somehow.

    and yeah...we're supposed to be what....grateful? Grateful for not having to eat the crap sandwich that they themselves cooked up? The crap is the same but now just smothered in mayo.
     
    Last edited: Apr 21, 2017
    Armenius likes this.
  33. dandirk

    dandirk [H]ard|Gawd

    Messages:
    1,692
    Joined:
    Jun 5, 2004
    No I don't... Most ads can be skipped after a few seconds... and if I am unwilling to wait 15 seconds for a forced ad, the video must not be worth watching since those ads... ahem help pay for the free service. I just don't find the amount of ads to be obscene. Even on youtube (ads don't pop for me on EVERY video) and certainly not the static ones on sites like [H] (Those popup over article ones are annoying but I don't visit those sites much, lucky me).

    I certainly would understand and support the idea of a pay to remove ads (youtube red????), while I might not do it, I could see how others would find value in that.

    Don't get me wrong, I think there is a time to buck the system. I just personally don't find my usage of youtube and over all internet (ads) are enough for me to do so.

    I do pirate TV Shows because I literally cannot pay for the experience I want (I am more than willing to pay). Maybe I consume TV at the same level as you consume YouTube and our frustration is similar and thus we employ similar methods of dealing with it?
     
  34. M76

    M76 [H]ardness Supreme

    Messages:
    5,445
    Joined:
    Jun 12, 2012
    And you won't be able to view the arrogant pages that refuse to show the content when they detect an adblocker. Win-win.
     
  35. Simplyfun

    Simplyfun [H]ard|Gawd

    Messages:
    1,177
    Joined:
    Dec 17, 2016
    I literally blacklist those sites on the firewall. I'm not getting into a pissing match with them.
     
    Armenius likes this.
  36. D4rkn3ss

    D4rkn3ss 2[H]4U

    Messages:
    2,529
    Joined:
    Jun 30, 2010
    lol freaking parasites, "cuz dont be evil bro", ghostery, and fuckem all.
     
  37. Flapjack

    Flapjack 2[H]4U

    Messages:
    3,111
    Joined:
    Apr 29, 2000
    Everyone who thinks ads are out of control should watch South Park season 19. Epic.
     
    Prisoner849 likes this.