Google Cracking Down On Intrusive Ads

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According to this Google blog post the search giant has plans to crack down on intrusive ads starting in January of next year. What kind of ads does Google feel are "intrusive" you might ask? Here are a few examples:

Pages that show intrusive interstitials provide a poorer experience to users than other pages where content is immediately accessible. This can be problematic on mobile devices where screens are often smaller. To improve the mobile search experience, after January 10, 2017, pages where content is not easily accessible to a user on the transition from the mobile search results may not rank as highly.
 
I hope they do the same for the articles displayed via Google Now. I've had to blacklist several sites from displaying there because when I've tried to view an article the site has multiple popups (close one, read a couple sentences, then another appears). About the worst I'm willing to tolerate are the ads that you have to scroll past to continue reading; even then, only one. Everything else, I kill the page and never return.
 
And the ads were the 'X' is so damn small you can't close it without it thinking you touched the ad. Mainly happens when my son is playing one of his games on the tablet.
 
Betaboy1983 said:
And the ads were the 'X' is so damn small you can't close it without it thinking you touched the ad. Mainly happens when my son is playing one of his games on the tablet.
Click to expand...
Even better, ads with fixed proportions that extend off the screen and can't be scrolled to access the X/skip button at all. Nothing like being greedy and stupid.
 
It would be nice if they did something about apps that do the same thing. I don't care how much I like an app, seeing a full screen ad results in an immediate uninstall.
 
If Google cant make companies push out their updates then what chance...
 
I immediately go to desktop version of websites on mobile as the mobile sites 99% of the time are terrible.
 
now if they would just do that to YT where they place the ad in the video...
 
^ I do the same on my tablet since mobile web sites are usually crap.

I saw a nearly full screen mobile ad yesterday on my phone that told me to rotate to view it (device was in landscape mode). lol no, and it's great that Google is going to start punishing sites that host those kinds of ads.
 
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