I do not expect any of the readers of [H]ard|OCP to not be aware of the digital switch next year. That said, there are people that go and buy a brand new analog TV, only to find out that it will not work without a converter after next February's switch. The FCC is stepping in and doling out fines to retailers that fail to disclose this information at the point of sale.
The FCC requires retailers and manufacturers to notify consumers of plans to switch to digital television signals by marking television sets and receivers that will be obsolete when the transition to digital television takes place.