If you're running a corporation and your accountant decides that 28% of your profit is worth pissing into the wind, then let me grab some popcorn and takes bets on when you're going out of business. The way that you change things is to open your mouth and vote with your wallet.
I'm damn good at it.
Now you're irrationally assuming every single AMD user is going to boycott every developer that doesn't cater to their performance aspirations. That's absurd. If AMD is unable to pull out of their nosedive, they will eventually go out of business. Then what are you going to do? Quit gaming and start basket weaving? The inferior product will inevitably fail, it's the open market. Right now AMD is the inferior product, which is reflected in their shrinking market share. You're citing accounting and business decisions, but you ignore the fact for many developers paying your programmers for months to optimize a game which is probably going to have a sub 10% impact on sales (I would actually realistically guess it's around 5%, maybe) exceeds the loss in sales to begin with. That's why you're seeing slower response and less action to these patches. I have several acquaintances that have or had AMD cards, and no longer do, or are looking to switch to nvidia for their next card. Eventually it's going to hit that mark and developers are going to write it off entirely. I can't tell you how many meetings I've personally been in where specific hardware was completely omitted from support because of business costs.
This is not a company that has a bright future:
Last edited: