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Facebook has started testing subscription support for Instant Articles. Two paywalled options are available for publishers to choose from: the first is a metered model where everyone gets to read 10 free stories per month before needing to subscribe, while the second is a freemium model where the publisher chooses which articles to lock.
When someone who isn’t a subscriber hits one of these paywalls, they will be promoted to subscribe for full access to the publisher’s content. One really interesting aspect – if you want to purchase a subscription Facebook will direct you to the publisher’s website to complete the transaction, meaning they process the payment directly and can keep 100% of the revenue and transaction data. The subscriptions will then also include access to the publisher’s full site, and existing subscribers can also authenticate within Instant Articles so they can get full access without paying twice.
When someone who isn’t a subscriber hits one of these paywalls, they will be promoted to subscribe for full access to the publisher’s content. One really interesting aspect – if you want to purchase a subscription Facebook will direct you to the publisher’s website to complete the transaction, meaning they process the payment directly and can keep 100% of the revenue and transaction data. The subscriptions will then also include access to the publisher’s full site, and existing subscribers can also authenticate within Instant Articles so they can get full access without paying twice.