I love the fact that Bitmain does not accept Bitcoin as a form of payment. Maybe this will be the final of what has been a series of nails in the coffin of GPU based mining. Thanks to @WhoBeDaPlaya for the story.
If history serves us again, it'll be a short reprieve followed by a new "GPU-friendly" alt-coin that slowly gains traction until an ASIC is made for it's algorithm. Rinse and repeat.