eSports is becoming a real thing as it is drawing more and more eyes to it and creating advertising opportunities to a demographic that many companies have a hard time reaching. That money is now leeching down to the high school and collegiate level. And that is compelling a lot of schools to get involved. I know there has been talk of this in North Texas for a year or so now, but we have seen none of it come to fruition in terms of actual structure and infrastructure being applied. Thanks to Brian W. for the linkage! Now, Mullenioux and the company he co-founded, HSEL—the High School Esports League—are at the forefront of a growing movement to bring esports teams into the high school sports arena. HSEL alone has 850 partnered schools and boasts more than 16,000 users. It's added 1,000 players a week for the past four weeks. And this fall, another company, PlayVS, will launch varsity-level esports leagues in at least 18 states through a partnership with the National Federation of High School Associations (NFHS).