DuckDuckGo appears to be gaining in popularity: the privacy-focused search engine has hit a new daily record of 30 million searches in a single day. While DDG’s numbers still pale in comparison to Google and other market leaders, they may be a sign that recent privacy scandals have encouraged people to try out alternatives. Even at its latest peak, DuckDuckGo handles a fraction of a percent of the 3.5 billion searches processed by Google every day. It's not just Google, either. According to NetMarketShare.com, DuckDuckGo still trails a number of other search engines in traffic, including Yahoo, Bing, and internet relic Ask.com—though it does have AOL beat. On a good day, DuckDuckGo claims about a fifth of a percent of the total search market. You can't cut a slice of the pie much thinner than that.