It appears that takedown requests are now being used to get around ad blocking: commits associated with a popular filters list, EasyList, reveal that an ad server has been unblocked due to a DMCA. The complainants, anti-adblocking outfit Admiral, are arguing that ads themselves are “copyrighted content,” the interference of which represents a breach of copyright law. ...we have the intriguing prospect of a startup attempting to protect its business model by using a novel interpretation of copyright law to have a domain name removed from a list. How this will pan out is unclear but a notice recently published on Functionalclam.com suggests the route the company wishes to take. “This domain is used by digital publishers to control access to copyrighted content in accordance with the Digital Millenium Copyright Act and understand how visitors are accessing their copyrighted content,” the notice begins.