Disney has just joined the ranks of streaming content providers with their new ESPN+ service. Disney has never done anything like this before and it makes sense for them to offer their flagship sports product to the masses like this. I guess they've seen the ESPN numbers dropping on traditional cable networks and need to make up the difference so they can keep paying for all of their exclusive broadcasting rights. Thanks, cagey. ESPN+ is designed for fanatics who want more sports programing, and for people who cannot find their favorite teams or sports on TV, Disney executives said. The latter includes fans of cricket, rugby, Canadian football or Ivy League sports.