Most of the discourse around DLSS going forward is about DLSS 2.0 and rumors about DLSS 3.0, that I've been able to see here and elsewhere.
It needs to be trained to really do its job. I'm betting that Nvidia will do the optimizations for any developer that's willing to put their own work toward supporting DLSS, and I'm betting that they're much less likely to do it for DML AI versions. So that leaves someone footing the bill for replicating that effort. It would make sense for Microsoft to do it for Xbox games, wouldn't it?
DLSS 1.0 required training for each individual game, and still sucked.
DLSS 1.5 wasn't a Neural Network, so didn't require training, and was pretty good. So AMD could do something like this without neural networks.
DLSS 2.0 is a trained for image reconstruction on games generically. It no longer requires training for each individual game. Though they trained on a variety of sources. Very good results. Tweaks likely to continue to fix corner cases.
DLSS 3.0 was click-bait nonsense. Just like 4X Ray Tracing performance in Ampere, or the Ray Tracing co-processor on the back of the card....