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This year’s Cyber Monday posted the largest-ever single day of online sales in the US. According to Adobe, consumers purchased $6.59 billion online, with purchases made on smartphones also breaking a record with $1.59 billion in sales. Did you score anything good?
Interestingly, Cyber Monday was the only day in the last five — the “start” of the holiday shopping period that kicks off with the Thanksgiving long weekend, including Black Friday — that sales totals did exceed Adobe’s estimates. In fact, they fell just slightly short of the $6.6 billion it predicted.
Interestingly, Cyber Monday was the only day in the last five — the “start” of the holiday shopping period that kicks off with the Thanksgiving long weekend, including Black Friday — that sales totals did exceed Adobe’s estimates. In fact, they fell just slightly short of the $6.6 billion it predicted.