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It is starting to become apparent that getting rid of cable may not necessarily save you more money: the reason is that more and more digital platforms and internet TV services are entering the market, adding to fragmentation and the need to pay up for exclusive programming. It could be too costly to subscribe to a sufficient number of products to build the range of content a consumer desires.
“If cord-cutting was originally seen as a cost-saving measure, I would say that’s no longer the case. I don’t really see that happening,” eMarketer principal analyst Paul Verna told MarketWatch. “Once you total up the cost of all your digital platforms, and then if you’re a sports fan, too, you’re probably not really saving money.” As cord-cutting has eroded the traditional cable bundle, the variety of new and existing streaming and internet TV offerings could give way to a new kind of bundle, and the industry is beginning to think that way.
“If cord-cutting was originally seen as a cost-saving measure, I would say that’s no longer the case. I don’t really see that happening,” eMarketer principal analyst Paul Verna told MarketWatch. “Once you total up the cost of all your digital platforms, and then if you’re a sports fan, too, you’re probably not really saving money.” As cord-cutting has eroded the traditional cable bundle, the variety of new and existing streaming and internet TV offerings could give way to a new kind of bundle, and the industry is beginning to think that way.