Brilliant Stop-Motion Ad Tells The History Of Honda With Paper And Hands

Megalith

Megalith

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How long did they take to make this? Pretty awesome way to show six decades of innovation.

The ad is constructed from thousands of paper illustrations stitched together with stop-motion filming. It was shot on large table — acting almost like a physical map of the company's history — and the pages are flipped and swapped out by hand in thousands of separate shots. The focus on paper and illustration is a clever way to make us appreciate what engineers and manufacturers do: bring ideas on paper to life.
 
They're missing a style of vehicles they help make.

ricerocket.jpg
 
Saw this commercial watching football today. It is quite mesmerizing, was actually pretty excited to see a it here on the [H].
 
Ashbringer said:
They're missing a style of vehicles they help make.

ricerocket.jpg
Click to expand...

Anyone else remember the 90s when those kind of things were everywhere? I loved when people would invest more in goofy spoilers, ground effects, and rims than the car was worth in the first place.

On a side note, the new civic type R is a pretty impressive engineering feat.
 
I assume at the end of the ad the paper slows to a crawl and catches fire at which point a very regretful Fernando Alonso pushes the paper back into the pits.
 
My biggest honda memory is a friends Super-90 Motorcycle he had in the 70's. We beat the living sit out of that thing and it just could not be killed.

Another friend had a QA50. A tiny little thing. It started burning so much oil, he just gave it to me.

I ran it on pure STP oil treatment for 2 months before it finally blew up LOL
 
I had a 1980 Honda Civic just like the first one they showed. That little car was tons of fun even with a ~55 hp 1.3 liter 4 cylinder and a 4 speed.
 
I don't care that was an ad.
I don't care that was an ad.
I don't care that was an ad.
I don't care that was an ad.
I don't care that was an ad.

That was rad as fuck.
 
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