When they do these collabs, it would be nice if they'd make them the highest-end versions of the items around. Its always disappointing to see mid grade at best stuff getting priced to the moon because of unique aesthetics.
That said, I've had good experiences with Asus and this is kinda neat, but I generally prefer when they make things that are more "in universe" rather than slapping a Gundam head or picture on something. I generally love when Japan does stuff like this. Consider the Neon Genesis Evangelion phone editions which have been going on since the 90s pretty much. Almost all of them including the most recent have "NERV" iconography and all sorts of show tech/organization emblems, custom UI skins and whatnot , and generally are designed to look like items that would be present in the world of the show and/or are used by the characters; its not simply slapping a picture of a mech on something.