You've all heard the scenario before, Apple files a vague patent, the public gets wind of it, and thus starts the fires of speculation as to what the next great thing to come out of "The Jobs" is going to be. This time it is speculation about Apples' vague Virtual Store patent.
Judging by the patent application, the company apparently is looking to do more than just spruce up its own Apple Online Store. Rather, it seems interested in creating a whole new experience for consumers looking to buy its products via the Web.