Spin it how you want.Blu-ray isn't "winning" either if it is losing ground to a "losing" format.
Only thats not happening..because PS3s, which are the defacto bluray player that everyone buys, sell at a much faster rate than the entire hd-dvd hardware lineup combined. Even 10% of PS3 owners buying movies continues to assure it wins, and will continue winning by a 2x and 3x ratio every week.
Whoever is telling you hd-dvd is gaining ground is wrong. If you cared to look at actual facts and figures, instead of spouting rhetoric you'd know this.