"Intel has reportedly hired up another of AMD's top executives as Raja Koduri hopes to basically rebuild RTG under Intel's banner and its resources. This time it's Heather Lennon, who led AMD Radeon Technologies Group (RTG) marketing and had been with AMD for over 10 years. She directed the Team Red community and won PR Week award for Campaign of the Year 2014. Lennon bagged 40 awards for digital marketing for AMD, and is widely believed to be the brains behind the PR upper-hand AMD enjoys among tech forums and the DIY community. Lennon now joins Intel as Senior Manager, Digital Marketing for Graphics, and will work closely with Mark Taylor, an ex-NVIDIA exec who now leads technical marketing at Intel Graphics. Other ex-AMD and ex-NVIDIA honchos include Chris Hook and Tom Peterson, respectively. Raja Koduri is overseeing Intel's ambitious project to make inroads to the discrete GPU market under the new Xe brand, not just to serve gamers and PC enthusiasts, but more importantly GPU compute, cloud compute, and AI markets. Koduri is also reportedly lending insights to Intel's new Gen11 integrated graphics architecture, which debuts with its 10 nm "Ice Lake" processors." Source It better be a damn good GPU!