Michaelius
Supreme [H]ardness
- Joined
- Sep 8, 2003
- Messages
- 4,684
On the 11th June AMD informed us via email that the upcoming FIJI hardware was reserved for KitGuru, as would normally be the case. We subsequently set a plan in motion to analyse the hardware for launch and were awaiting the arrival of the sample. Earlier this week I had a call from Christine Brown, Senior Manager, EMEA Communications at AMD to let me know that the company had withdrawn their sample from KitGuru labs and that we would now not be involved at all in the launch next week.
Christine Browne informed me directly on the phone that the reason for withdrawing the sample was based on KitGurus negative stance towards AMD. She said that with limited product they wanted to focus on giving the samples to publications that are more positive about AMD as a brand, and company. I was not informed during this call of anything we have published that was factually incorrect, we were also not told to edit or remove any content we had published. Based on what AMD had seen via KitGuru editorial in recent weeks it was felt that overall coverage was just too negative.
http://www.kitguru.net/site-news/an...-kitguru-fury-x-sample-over-negative-content/
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